Define the objective
Agree the audience, message, action and measure that the campaign should support.
Plan paid digital activity around a defined communication objective.
Digital and social advertising sets out a focused campaign for a selected audience and channel. It can cover targeting, creative assets, budget allocation, tracking and review against agreed measures.
Agree the audience, message, action and measure that the campaign should support.
Develop channel settings, creative assets, budget and tracking for the agreed scope.
Use the available data to assess delivery and refine the next activity.