Feasibility & Market Analysis

Test the practical and commercial basis for a sustainable project.

Feasibility and market analysis examines the practical, commercial and environmental basis for a proposed project, product or service. It tests demand, costs, delivery assumptions, risks and expected outcomes before resources are committed.

Define the proposal

Clarify the problem, target users, delivery context and intended sustainability outcome.

Test the market and economics

Review demand, costs, revenue or funding assumptions and the factors that affect viability.

Assess delivery risk

Identify constraints, dependencies and uncertainties that should inform the next decision.

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