Identify the audience
Define the people or organisations to reach and what matters to them.
Plan engagement around a clear audience and purpose.
Outreach campaigns organise messages, channels, materials and timing to reach a defined group. The work supports practical engagement for programmes, services, events or sustainability initiatives.
Define the people or organisations to reach and what matters to them.
Set out the message, channels, materials, responsibilities and timetable.
Review responses and learning to improve the next stage of outreach.