Clarify the purpose
Define the communication objectives, audiences and context for the work.
Set a clear direction for messages, audiences and channels.
Communication strategy brings purpose, audiences, messages, channels and measures into a usable plan. It helps a team communicate consistently across a project, organisation, service or change programme.
Define the communication objectives, audiences and context for the work.
Agree messages, channels, roles, timing and the materials that are needed.
Use relevant feedback and engagement data to review the approach over time.